Privacy policy

Last Updated: April 2026

At Sprinkles Billund, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our order inquiry form.

1. Data Controller

The entity responsible for processing your personal data is: 

Sprinkles Billund

Vesterløkke 18, 7182, Bredsten

Denmark 

Email: info@sprinklesbillund.dk 

CVR: 40653392

2. Information We Collect

When you fill out our "Order Inquiry" form, we collect the following personal information:

• Identity Data: Your full name.

• Contact Data: Your email address and phone number.

• Order Details: Preferred delivery date, dietary requirements (e.g., Vegan, Gluten-Free), and specific design or flavor preferences.

• Sensitive Data: Information regarding dietary requirements may imply health-related information (allergies). By providing this, you explicitly consent to us using it to fulfill your order safely.

3. How We Use Your Data

We use your information exclusively to:

• Process and respond to your order inquiries.

• Consult with you regarding cake designs and flavors.

• Ensure your dietary and allergy requirements are met with artisan care.

• Manage our business relationship (invoicing and delivery coordination).

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contractual Necessity: To take steps at your request before entering into an order agreement.

• Consent: For processing sensitive data related to dietary needs/allergies.

• Legal Obligation: To comply with Danish accounting and tax laws.

5. Data Retention

We keep your personal information only for as long as necessary:

• Inquiry Data: If an order is not placed, data is deleted after 6 months.

• Customer Records: If an order is completed, we retain basic contact and invoice data for 5 years to comply with the Danish Bookkeeping Act (Bogføringsloven).

6. Data Sharing

We do not sell, rent, or share your data with third parties for marketing purposes. Your data is only accessible to:

• Authorized personnel at Sprinkles Billund.

• Our trusted technical service providers (e.g., our form handler and email hosting) who are GDPR-compliant.

7. Your Rights

Under the GDPR, you have the following rights:

• Access: You can request a copy of the data we hold about you.

• Correction: You can ask us to fix any incorrect information.

• Erasure: You can ask us to delete your data (provided we are not legally required to keep it for bookkeeping).

• Withdrawal of Consent: You can withdraw your consent for us to store your dietary info at any time.

To exercise these rights, please contact us at info@sprinklesbillund.dk.

8. Cookies

Our website uses essential cookies provided by Google Sites to function correctly. If we use analytical tools (like Google Analytics) in the future, we will update this policy and request your active consent through a cookie banner.

9. Complaints

If you have concerns about how we handle your data, we encourage you to contact us directly. You also have the right to lodge a complaint with the Danish Data Protection Agency: Datatilsynet Carl Jacobsens Vej 35 2500 Valby, Denmark www.datatilsynet.dk